Which term is the BA term for a Customer or Passenger?

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Multiple Choice

Which term is the BA term for a Customer or Passenger?

Explanation:
In airline hospitality language, travelers are referred to as guests to emphasize a welcoming, service-oriented experience. The term used by BA/Breeze for someone who travels is “guest” because it centers the person and their experience rather than a financial status or a crew role. The other phrases describe specific situations—like being a paying passenger (revenue) or not paying (non-revenue) or being a crew member—none of which capture the general, everyday traveler. So the term that fits a Customer or Passenger best is guest.

In airline hospitality language, travelers are referred to as guests to emphasize a welcoming, service-oriented experience. The term used by BA/Breeze for someone who travels is “guest” because it centers the person and their experience rather than a financial status or a crew role. The other phrases describe specific situations—like being a paying passenger (revenue) or not paying (non-revenue) or being a crew member—none of which capture the general, everyday traveler. So the term that fits a Customer or Passenger best is guest.

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